Craze Biscuit
Craze Biscuits, once a dominant brand in Kerala, is set to re-enter the market backed by new investor Azzco Global Group. Solus ad solutions identified the market positioning of a biscuit brand. An effective out-of-home campaign is one with enough frequency cross-format that captures the attention of consumers, commuters and more in their very own different moments and locations that they go through daily. And that’s precisely the formula and strategy we applied to raise awareness for the brand across Kerala.
